Sell by owner, with proof
The hardest problem in selling a home yourself isn't the paperwork — it's credibility. A brokerage listing borrows the broker's; a FSBO seller has only their own word. Proven's sell-by-owner path fixes that asymmetry: for $99, a documented home gets the same evidence package a brokerage-prepped listing gets, with no one's word required.
What the $99 actually buys
The FSBO package takes the home's existing Proven record and turns it into a sale-ready artifact set:
- A full Proven Report — systems, health scores, age-anchored life estimates, the verified service timeline, and the forward maintenance plan. The same report engine the brokerage flow uses; see a live sample.
- A shareable public listing page for the report, so a "serious buyers: here's the documentation" link can go in any listing site's description, a yard-sign QR code, or a text message.
- Disclosure support. The verified history doubles as the factual backbone of your disclosure documents — dates and providers cited from records rather than recalled from memory.
Why evidence moves the FSBO needle specifically
Buyers discount FSBO listings because they can't price the uncertainty: no agent vetted anything, so every claim might be optimistic. A verified record breaks that discount at its source. The buyer's agent who pulls up the report sees provider-confirmed service visits and honest end-of-life flags — including the unflattering ones. That honesty is what makes the rest believable, and believability is what FSBO sellers are otherwise paying a 3% listing commission to rent.
It also speeds the close. The inspection surprises that kill FSBO deals late are mostly documentation surprises — an unpermitted water heater swap, an HVAC unit older than claimed. A home that's been on the record for even a year has already surfaced and resolved those.
The honest prerequisite
The FSBO path doesn't manufacture credibility; it packages credibility the record already earned. A home with three documented systems and no service history will produce a thin report. Start the record first — even a few months of documented maintenance changes what the package can prove.